Community Council Network Event - Integrating Mission and Margin…. Why is it Important

Integrating Mission and Margin….Why is it Important

Speaker: Rachel Covington, Executive Director, Community Value Alliance

An organization’s mission defines the purpose of the organization and drives the direction. However, if the organization has difficulty realizing resources & understanding business acumen, the mission is in danger of being effective. This session is dedicated to aligning the mission and the resources (margin) necessary to keep the organization sustainable and ultimately expand the organization’s horizon. Doing this under Best-Practice guidelines.

During this session, Rachel will discuss the origins of philanthropy, the social responsibility that goes with nonprofit’s direction and purpose and then examine real life case studies of organizations which have utilized the integration of mission and margin against those organizations which have not done so. Then Rachel will pose questions to the attendees on the material presented and spur open discussion.

Highlights and Take-Aways include:

• Nonprofits are a business
• Following Best Practices ensures quality within the organization
• Nonprofits present social responsibility within a community
• Lessons learned through practical case studies

About Our Speaker:
Rachel has more than 25 years’ experience as a non-profit professional, working in the social service and healthcare sectors. Rachel is the consummate professional bringing a wealth of expertise in organizational development, strategic planning, major gifts, and board development. Rachel has been in leadership roles for her entire career and is proud to share her experience with the non-profit sector. Rachel held leadership roles at the National Kidney Foundation, Ascension Health, SSM Health, and Mercy Health.

As a consultant Rachel uses best practices in initiating creative changes within an organization and her specialty lies in strategically aligning an organization for the future. She has successfully raised over $20 million over her career and assisted organizations to re-imagine their vision and mission driving financial results into future sustainability. Building strong boards, thinking strategically, collaboratively, and identifying major giving as key strategies are among Rachel’s talents.

Rachel holds a bachelor’s degree from Stephens College and is a Graduate of the Madison Institute/University of Wisconsin. She received the Entrepreneurial Award from the Ewing Marion Kauffman Foundation. She serves as a board member for Marygrove and is a long-standing member of AFP. She serves as a panelist for the Taylor Community Consulting Program at Washington University and has taught continuing education programs at St. Louis Community College and has enjoyed numerous speaking engagements.

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